The success story of the most popular holiday island in Europe started over one hundred years ago, when aristocrats and artists discovered it. The enthusiasm of these first fans of Mallorca was contagious, and nowadays we can speak of a genuine phenomenon.
The reasons are many and varied. With the passage of time the variety and beauty of the scenery, the charm of the island's architecture and its wealth of culture have been joined by other factors, such as the excellent air connections, the huge range of leisure services and a top-quality tourism infrastructure.
Even so, Mallorca has preserved its authentic side. Mallorcans speak their own language and although the traditional festivals in the villages may have become more sumptuous and spectacular because of the wealth tourism has brought with it, they are anything but tourist events - they are based on the deep-rooted traditions of the island's culture.
The magical attraction of Mallorca takes effect on the most diverse people. Many well-known artists, celebrities from the world of showbusiness, politicians and great names of the economy come together on the island. Nature-lovers, sports' fans and culture enthusiasts all feel the same fascination as those who simply want to relax on the beach. And in Palma, this extremely rural island has a metropolis that combines spectacular historical architecture with a broad and very urban range of leisure options.
It's easy to fall in love with Mallorca. And in our hotels, it's even easier.
Mallorca and Universal await you with open arms!