COOKIES POLICY


 

WHY DO WE USE COOKIES AND PROCESS BROWSING DATA?

On this website, www.universalhotels.es, we use cookies.
If you use our website without proceeding to deactivate cookies, you express your consent to their installation.

What is a cookie?
A cookie is a file that websites transfer to the equipment connected to them. While often the purposes of cookies are only technical, they also allow a website, among other things, to store and retrieve information about the browsing habits of a user or their computer and, depending on the information they contain and the way the user uses their computer, they can be used to identify them.

There are cookies that are controlled and managed by the owner of the website (these are called “personal cookies”) and others by third parties (these are known as “third party cookies”), for example, because they provide a tool or functionality built-in to the website.

Certain cookies are cancelled once you have finished browsing on the website (session cookies), whereas others may continue to be stored on users’ equipment and be accessed for a longer period of time (persistent cookies).

What types of cookies do we use and why?

On this website, we use the following types of cookies:


1. Technical or indispensable cookies for the provision of services
We use technical cookies in order to be able to provide the services requested by our users. These cookies are essential for browsing and using the different options and services of website, like, for example, controlling traffic and communicating data, identifying the session, accessing parts with restricted access, remembering the information that the user provides in each stage of the registration or contracting process, performing the purchase process for an order, using security elements during browsing, storing contents for the dissemination of videos or sound or sharing content through social networks.
- GOOGLE TAG MANAGER: cookies owned by Google Inc., with registered office in 1600 Amphitheatre Parkway, Mountain View, CA , 94043. You can consult more information at http://www.google.com/intl/en/about.html, and you will find the privacy policy on http://www.google.com/intl/en/policies/privacy/.
- FACEBOOK CONNECT: cookies provided by Facebook Inc., with registered office in 1601 Willow Road, Menlo Park, CA, 94025. You can consult more information about Facebook for Developers at https://www.facebook.com/FacebookforDevelopers. The privacy policy for these cookies is on https://www.facebook.com/about/privacy/.

2. Customisation cookies
In order to optimise your experience when using this website, we use customisation cookies that allow us to configure the website and its services according to the user’s preferences or the general features of their equipment, for example, the browser used and its version, the operating system installed, etc.

These cookies are used to, for example, remember the parameters that were chosen by the user during their visits, guide the content of the website depending on their language or location, and maintain the accredited status of registered users.

On this website, we determine the approximate location of our users to show the origin closest to them, such as the airport. This location is deduced from the analysis of their IP address and the location of their Internet provider and, therefore, does not allow us at any time to know where they are exactly.

3. Analysis cookies
Analysis cookies measure and analyse the activity of websites and create user navigation profiles.
We use the cookies of GOOGLE ANALYTICS, PIWIK and HOTJAR to collect anonymous and joint statistics that allow us to understand the way in which users use our website, in order to improve it and adjust it to the preferences of our visitors.

GOOGLE ANALYTICS is a tool provided by the company Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043. USA. You can obtain more information about the operation of GOOGLE ANALYTICS and the cookies used by this service on the following links:
- https://support.google.com/analytics/answer/6004245

- http://www.google.com/intl/es/policies/privacy/

You can deactivate GOOGLE ANALYTICS cookies by installing the opt-out add-on created by Google on to your browser, which is available on the following link: https://tools.google.com/dlpage/gaoptout?hl=es

HOTJAR is a tool provided by the company Hotjar Ltd, with registered office in Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Tel. +1 (855) 464-6788. You can obtain more information about the operation of CRAZYEGG and the cookies used by this service on the following link: https://www.hotjar.com/cookies (in English): You can deactivate HOTJAR cookies by following the instructions provided by Hotjar Ltd on the following link: https://www.hotjar.com/opt-out

PIWIK, cookies owned by InnoCraft Ldf - Matomo. Org with registered office in 150 Willis St, 6011 Wellington, New Zealand. You can read more information on https://matomo.org/what-is-matomo/. You can consult its privacy policy at the following link: https://matomo.org/privacy-policy/

Typically, the data deriving from your browsing that may be subject to analysis is the following:

- The domain name of the provider (PSI) and/or IP address that gives you access to the network. For example, a user of provider xxx will only be identified with the domain xxx.es and/or the IP address. In this way, we can create statistics about the countries and servers that visit our website most often.
- The date and time of access to our website. This allows us to discover the hours with most influx and make the necessary adjustments in order to avoid saturation problems during our peak hours.
- The Internet address containing the link that directs to our website. Thanks to this data, we can learn the effectiveness of the different banners and links that direct to our server in order to enhance those that offer better results.
- - The daily number of visitors to each section. This allows us to learn the areas with most success and increase and improve their content, in order for users to obtain a more satisfactory result.

Although the information obtained is, in principle, completely anonymous, in accordance with Report 327/2003 from the Spanish Data Protection Agency, users are informed that the aforementioned data will be entered into personal data files of the website owner for the purposes detailed above. The user may exercise their rights of access, rectification or deletion of their personal information, as well as objecting to its processing, as indicated in our website’s privacy policy.

4. Advertising cookies
We use advertising cookies to manage our advertising spaces. These cookies allow these spaces to be managed based on technical criterion such as edited content or the frequency in which the ads are displayed.
Whilst browsing, cookies of this type from the third parties identified below may be installed (Note: By not controlling them, we decline any responsibility regarding the content and accuracy of the information and privacy policies relating to these cookies)

- DOUBLECLICK y GOOGLE ADWORDS CONVERSION - GOOGLE, INC., with registered office in 1600 Amphitheatre Parkway, Mountain View, CA 94043. USA. More information about these cookies on: http://www.google.com/policies/technologies/ads/ and https://support.google.com/adsense/answer/7549925?hl=es. You can deactivate DoubleClick cookies by visiting the DoubleClick opt-out page (in English: http://www.doubleclick.com/privacy/dart_adserving.aspx).

- FACEBOOK CUSTOM AUDIENCE - FACEBOOK, INC., with registered office in 1601 Willow Road, Menlo Park, CA 94025 USA, and FACEBOOK SPAIN, S.L., with registered office in Calle Pinar, 5, MADRID 28006. More information about this program on www.facebook.com/ads/website_custom_audiences/. More details on the cookies used by Facebook on https://www.facebook.com/help/cookies/?ref=sitefooter. More information about deactivating Facebook cookies on https://es-es.facebook.com/help/cookies/ or as indicated in https://www.facebook.com/about/privacy/en.

We also use cookies that allow us to analyse our users’ browsing habits in order to create specific profiles and display customised advertising depending on these profiles. In order for our on-line advertising to be compliant and relevant, we occasionally use selective on-line advertising programs to promote our website and achieve greater effectiveness of the advertising displayed. The collaborating companies that participate in these programs may display adverts based on your likes and interests deduced from the information generated from browsing on our website or those of the third parties participating in the program. For this purpose, these collaborating companies may install a cookie on to your browser to identify you as part of the relevant audience. They may also detect that you previously visited our website by using a tracking cookie installed by it.

- GOOGLE DYNAMIC REMARKETING a cookie owned by the company Google Inc., with registered office in 1600 Amphitheatre Parkway, Mountain View, CA, 94043. For more information, consult http://www.google.com/intl/en/about.html. You will also find its privacy policy on http://www.google.com/intl/en/policies/privacy/ Our commercial communications, websites, mobile applications or other web assets may also contain tracking pixels or codes that, once activated, may cause cookies to be created, or read or modified on your browser’s cache. These pixels and cookies are used to create or modify unique identifiers and track the actions that the user, or recipient of the e-mail address, performs on our websites, for marketing and analysis purposes.

Are cookies anonymous?

Cookies do not contain information that allow a specific user to be identified. With regard to ourselves, the information obtained can only be associated to a specific user if this user is identified on the website. If so, this data will be processed in accordance with the website’s privacy policy, complying at all times with the requirements of the current legislation on personal data protection. Affected users may exercise their right to access, rectify and delete the data, as well as other rights, as explained in the cited privacy policy, at all times.

How can I manage cookies?
Users of the website have the option to not receive cookies, delete them or be informed of their installation through their browser’s settings. To learn how to manage cookies on your browser, we ask that you consult its help section.
For your comfort, you will find below information provided by the developers of the main browsers regarding cookie management:

 Chrome, http://support.google.com/chrome/bin/answer.py?hl=es&answer=95647
 Explorer, http://windows.microsoft.com/es-es/windows-vista/block-or-allow-cookies
 Firefox, http://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-que-los-sitios-we
 Safari,https://support.apple.com/kb/index?q=manage+cookies&src=globalnav_support&type=organic&page=search&locale=es_ES

If you deactivate cookies, you may not be able to use all features of the website.
To disable the use of third party advertising cookies, users may also visit the opt-out page of the Network Advertising Initiative (NAI). Page in English: http://www.networkadvertising.org/managing/opt_out.asp).