In 1947, after the war, Europeans felt a great desire to travel and learn about other countries and different cultures. Dr Alfred Erhart (1918-1998) understood how to pick up on this new demand and interest, and founded the Universal group. The Swiss travel pioneer could sense a future in civil aviation, and because of this he took great interest in exporting and importing products, and later focused on tourist travel.
Out of all of the Mediterranean islands, Majorca stood out as the best tourist destination, despite having one inconvenience: the poor quality of its accommodation. This was why Erhart decided to build his own hotels on the island. The first establishment, the Universal Hotel Aquamarin, opened its doors to Sant Elm in 1963, and from the very first day was defined by the company’s most significant trademark which can still be experienced today: the friendly and personal service, the high quality standards and the excellent location directly on the seafront. This was the start of a family-run business which has not stopped growing since and comprises 17 accommodations. Currently, the company is run in the second generation and the third generation is already in management.
Universal Hotels has kept up with these modern times, adopting management systems to ensure the best consistency and quality. We have also adapted our services to meet the modern needs of travellers who want to use the most up-to-date technology, play sport during their holiday, take an interest in the local gastronomy and culture, and enjoy unique experiences.


Dr Alfred Erhart founded Universal Travel, which represents airline companies and offers travel agency services.


The first hotel, the Aquamarin, is built in Sant Elm.

1964 – 1970

During this time, 7 other hotels were built along the seafront.

1981 – 1985

Acquisition of the hotel Romantica in Colonia Sant Jordi and the hotel Castell Royal in Canyamel.


Universal celebrates its 50th anniversary.

1994 - 2008

Modernisation and renovation of all Universal Hotels.


Acquisition of the hotel Cabo Blanco in Colonia Sant Jordi.


Purchase of the hotel Don León in Colonia Sant Jordi.

2014 -2015

Complete renovation of the hotel Marqués in Colonia Sant Jordi.


Acquisition of the Aparthotel Elisa in Playa de Muro.


Universal celebrates its 70th anniversary.


Extensive renovation of the Universal Hotel Perla.


Acquisition of the Laguna Garden apartments in Canyamel.


Hotel Florida Maglauf, full refurbishment and new concept.